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Congratulations to our award-winning ‘Ask a Midwife’ service

The ‘Ask a Midwife’ service, run by a team of midwives from Trusts within the Humber and North Yorkshire Local Maternity and Neonatal System (LMNS), won a prestigious award from the Royal College of Midwives (RCM) in October 2024.

 

The service won the RCM’s Outstanding Contribution to Midwifery Services: Digital award, recognising the role that digital innovation can contribute to maternity services, safety and the health and wellbeing of women, babies, families and communities throughout pregnancy, birth and the postnatal period.


The service offers emotional and social support via Facebook, Instagram and YouTube, routinely answering over 600 messages each month and posting public health information daily. Midwives send a personal response when they are online, alleviating the need to wait for appointments and also offer advice, reassurance and information.



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